CRONK RACING TEAM
London
2026
The driving force behind the concept was to engineer a precision, race-ready aesthetic that feels authentically motorsport—exploring the intersection of high-octane racing and personal storytelling by weaving the driver’s true personality into the core design.
To achieve this balance, we designed a roster of bespoke, fictional sponsors to populate the livery. Blending credible motorsport graphics with personal easter eggs, every detail serves as a hidden nod to different facets of the driver’s personality, life and background. The result is a vibrant, multi-layered design ready for the virtual circuits, tailored entirely to the man behind the wheel.
Visual Identity
Digital Design
Merch Design